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Hollywood’s AI Classroom: Verena Puhm on Dream Lab LA

Hollywood’s AI Classroom: Verena Puhm on Dream Lab LA

Technically Creative by KoobrikLabs vor 1 Jahr

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46:36

If you’re a creative company looking to future-proof your
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In this episode of Technically Creative, Orlando Wood sits down
with Verena Puhm — Head of Studio at Dream Lab LA, the R&D
arm of Luma AI, and a writer-producer-director turned AI pioneer.

Verena shares how she went from independent filmmaking — a world
constrained by gatekeepers, budgets, and slow-moving studios — to
helping shape the very AI tools that will define the next era of
filmmaking. At Dream Lab LA, she and her team work directly with
both creators and major Hollywood studios to test, refine, and
reimagine workflows for an AI-first future.

With an insider’s view of how studios are cautiously adopting AI
and how independent artists are rapidly experimenting with it,
Verena explains why this moment is unlike any shift before — and
why it represents both an incredible opportunity and a cultural
responsibility.

She also breaks down:

Why AI gives independent creators agency and bypasses
Hollywood gatekeepers

How Dream Lab LA partners with studios to design workflows,
not just tools

The real legal and ethical challenges around copyright, and
how to navigate them

Why documentation, transparency, and trust are essential for
creators using AI

How AI artists and traditional crew roles can collaborate in
hybrid productions

Why this era could finally democratize storytelling — making
way for voices far beyond Hollywood

Whether you’re an artist trying to understand how to adapt your
craft, or an executive looking at the future of studio
production, Verena offers a candid, inspiring look at the
creative playground AI is opening up.

Technically Creative by KoobrikLabs explores how technology and
creativity collide to shape the future of entertainment.