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Why Modern Athletes Must Be Creators: Lessons from Max Fleming and the Savannah Bananas

Why Modern Athletes Must Be Creators: Lessons from Max Fleming and the Savannah Bananas

Technically Creative by KoobrikLabs vor 1 Jahr

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If you’re a creative company looking to future-proof your
business, book a free consultation call at
https://koobriklabs.com/contact/

In this episode of Technically Creative, Orlando Wood
speaks with Max Fleming, founder of Motive LA, who represents
standout athletes and creators—exploring how NIL deals, TikTok,
and entertainment-first sports are reshaping the trajectory of
modern athletic careers.

From repping the iconic Savannah Bananas players as they sell out
Fenway Park to shaping the brand of creators like the Pointer
Brothers, Max is at the crossroads of sports, entertainment,
and the creator economy. His mantra (community,
consistency, relatability) guides a new model of management
built for athletes and creators who are as viral online as they
are talented on the field.

We dig into how Motive LA helps athletes fight burnout, build
long-term careers, and turn fleeting viral moments into
sustainable opportunities. Max explains why today’s athletes
can’t afford to ignore social media, how NIL is changing the game
for college stars, and why entertainment-first teams like the
Savannah Bananas may hold the blueprint for the future of sports.

Max also shares:

How the Savannah Bananas reinvented baseball for the TikTok
era

Why NIL deals make social presence essential for college
athletes

The strategy behind building “internet homies” like the
Pointer Brothers

How to fight imposter syndrome and burnout in the creator
economy

Why brand partnerships must serve the person, not just the
algorithm

The difference between being a manager and being a teammate

Why community, consistency, and relatability are the
keys to a 30-year career