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Technically Creative by KoobrikLabs Podcast
Benji Rogers on Attribution, AI, and the Next Napster Moment

Benji Rogers on Attribution, AI, and the Next Napster Moment

Technically Creative by KoobrikLabs vor 1 Jahr

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In this episode of Technically Creative, Orlando sits down
with Benji Rogers, Founder of Lark 42 and
Co-President of Surreal AI, for a candid conversation
about music, media, and the looming AI revolution.

Benji, a “recovering musician” turned entrepreneur, has spent his
career helping technology companies understand music — and music
companies understand technology. Now, through Surreal AI, he’s
building an attribution framework designed to ensure artists are
paid fairly when their work trains or inspires AI systems.

Together, Orlando and Benji unpack:

Why AI could spark a crisis in music rights as seismic as the
Napster wars.

How attribution chains can safeguard creators — and unlock
new business models.

The parallels between addiction, algorithms, and daily active
users.

What the entertainment industry risks if it licenses away its
value — again.

Why the future may split between infinite AI “slop” and
authentic, human work.

This is more than a conversation about music tech. It’s a call to
rethink how we protect creativity itself in the age of generative
AI.