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Technically Creative by KoobrikLabs Podcast
The Modern Producer: Kati Haberstock on Building Smarter, Faster Workflows

The Modern Producer: Kati Haberstock on Building Smarter, Faster Workflows

Technically Creative by KoobrikLabs vor 11 Monaten

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58:02

In this episode of Technically Creative, Orlando Wood sits
down with Kati Haberstock, Head of Production at Erich
& Kallman and Ad Age’s 2024 Small Agency Producer of
the Year, for a refreshingly real conversation about what it
means to be a modern producer.

Kati’s career reads like a masterclass in production: from
Smuggler, The Directors Bureau, and Buck to
Framestore and now agency-side leadership at Erich
& Kallman. She’s seen every angle of the process—live
action, post, animation, and business affairs—and she brings that
experience to bear on every project.

Together, Orlando and Kati explore how producers are evolving
from project managers to creative problem-solvers, why curiosity
is the secret weapon of good production, and how AI-driven
bidding tools are changing workflows. Kati also reveals her
“unsiloed” approach to running a lean, high-output agency where
everyone moves faster, smarter, and with more freedom.

It’s a celebration of production fundamentals that never
change—hard work, diligence, creativity—and how they’re being
reimagined for 2025.

What Orlando and Kati Cover:

Why great producers never stop learning (and never say no)

The evolution of the producer’s role from last call to first
collaborator

How Erich & Kallman punches above its weight on every
project

Why efficiency and creativity can coexist

The rise of AI-assisted bidding and data-driven operations

Building a modern, unsiloed production culture

How to train the next generation of producers for speed and
independence

Why client trust still matters more than any tool or tech