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Technically Creative by KoobrikLabs Podcast
The Man Preparing Hollywood for the Future, Yves Bergquist of ETC and CortoAI

The Man Preparing Hollywood for the Future, Yves Bergquist of ETC and CortoAI

Technically Creative by KoobrikLabs vor 10 Monaten

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️ Meet the Man Shaping Hollywood's Future

In this season finale of Technically Creative,
Orlando Wood sits down with Yves Bergquist —
Director of the AI & Media Project at USC’s
Entertainment Technology Center (where every major studio,
from Warner Bros. to Netflix to Sony, collaborates on the future
of storytelling), and CEO of Corto AI, a company decoding
the narrative DNA of films, ads, and media.

Yves is one of Hollywood’s leading voices in AI — helping the
industry understand how technology, data, and culture intersect.
But this conversation isn’t just about algorithms or analytics.
It’s about stories: the ones that shape audiences, and the ones
we tell ourselves.

In a remarkably candid exchange, Yves shares how his work mapping
creative data has paralleled his own journey of reinvention —
from public failure to personal growth. It’s a rare, human look
at how the next wave of creativity will be built on both
intelligence and empathy.

Highlights include:

How USC’s Entertainment Technology Center is redefining AI for
Hollywood

The “Content Fingerprinting Initiative” — using math to protect
IP in generative media

Corto AI and the narrative DNA of storytelling

Why Gen Z wants a John Hughes-style revival of “people
misbehaving” movies

What Yellowstone and House of Guinness teach us about
storytelling as marketing

Yves’ personal story of failure, forgiveness, and
self-discovery

Why the next Golden Age of creativity will be the most human
yet

Learn more about USC’s Entertainment Technology Center:
https://www.etcenter.org

Explore Corto AI: https://www.corto.ai

Visit KoobrikLabs: https://www.koobriklabs.com

Connect with Orlando:
https://www.linkedin.com/in/orlando-wood

Chapters:

[00:00] Introducing Yves Bergquist — data, culture, and
storytelling

[04:00] Inside USC’s AI & Media Project

[07:00] The “Content Fingerprinting Initiative” and copyright in
the AI era

[12:00] Decoding the narrative DNA of stories

[17:00] Global storytelling trends and the Gen Z renaissance

[25:00] Corto AI and the future of brand storytelling

[34:00] How data and emotion drive creativity

[44:00] Yves’ candid story of failure and redemption

[57:00] Why the future of creativity is deeply human

#TechnicallyCreative #YvesBergquist #USC
#EntertainmentTechnologyCenter #CortoAI #AIinHollywood
#Storytelling #DataScience #CreativeTechnology #Innovation
#FilmIndustry #KoobrikLabs #OrlandoWood