311 - Freemium Market Research for Supply Chain and Logistics

In this episode, we welcome Tom Andersson, founder of STIQ Ltd., to
explore the world of freemium market research in supply chain,
logistics and warehouse automation. Tom shares how independent,
unbiased research can help companies better understand complex
niche markets without being driven by vendor agendas. We discuss
how global insights, deep sector knowledge and real-life field
research shape strategic decisions in logistics. From AI and
robotics to regional market developments, this conversation
delivers valuable perspective on where the industry truly stands
today. Key topics and takeaways: -> How STIQ’s freemium research
model works and why neutrality is critical in logistics market
analysis -> The reality behind AI, robotics and humanoid hype in
logistics and warehouse automation -> Gobal differences in
innovation across Europe, Asia, the US and emerging markets ->
Why data quality and practical use cases matter more than buzzwords
when it comes to AI implementation As always, this episode offers a
grounded, experience-driven view of logistics innovation — beyond
marketing narratives and surface-level trends. Tune in to gain a
clearer understanding of what truly moves the market and where the
real opportunities lie. Follow Tom and STIQ for deeper insights
into global supply chain research and emerging technology trends.