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Virtual Production at the BBC: The Future of TV & Live Broadcasts

Virtual Production at the BBC: The Future of TV & Live Broadcasts

New Realities: Der XR-Podcast vor 10 Monaten

BBC Sport’s Design Director John Murphy on game engines, virtual studios, and why the next generation might watch sports inside immersive worlds.

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In this Episode of the New Realities Podcast we down with John
Murphy, Design Director at BBC Sport, to explore how virtual
production is reshaping the future of television. Recorded at
Medientage München 2025, this conversation dives deep into how
modern game engines, mixed-reality sets, AR graphics, and LED
volumes have transformed the BBC’s sports coverage—from Match of
the Day to soccer worldcups and Olympic broadcasts. John explains
how virtual studios allow the BBC to “broadcast from Tokyo” without
ever leaving Manchester, why keying and camera tracking have
finally become reliable, and what’s next as LED volumes become
mainstream.