From Clerk to Strategic Partner: The New Role of the Operations Manager with Francesco Foschetti & Simone Furlan from Forto.

Firefighting, endless copy-paste, and administrative tasks... For
decades, the role of the Operations Manager in logistics has been
more reactive than strategic. But what if AI changes that? In
this episode, we speak to Francesco and Simone from Forto about
how new technologies are fundamentally redefining this role.


We dive deep into Flash, Forto's multi-agent AI system, which
works as an intelligent "Co-Pilot" directly
within their Transport Management System. Today, it already
automates 50% of repetitive tasks—like shipment creation—with no
human intervention.


But this isn't about blind full automation. We discuss why Flash
is intentionally designed as an enabler, not an
autopilot. The AI takes over low-value
administrative work, freeing up operators to focus on complex,
strategic decisions and genuine customer care.


It becomes clear: The goal is to give Operations Managers the
"luxury of time" back. This transforms them from reactive clerks
into proactive, strategic partners who develop solutions with
their customers.





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