#30 Scandinavian Spirit: Transforming Leadership in German Retail @JYSK

In this episode, „Share the best“ co-host Nathalie Medard
welcomes Charlotta Lindborg, Head of HR Germany at JYSK, to talk
about how values-based leadership becomes more than just words on
a wall. Charlotta shares how JYSK has successfully embedded its
Scandinavian roots into a German retail landscape – from
empowering store managers and shaping a new leadership mindset,
to ensuring that 8,000 employees across 943 stores not only know
the company values but live them. What does it take to make
corporate values stick? How do you balance cultural differences
in international leadership? And why did Charlotta, a passionate
retail leader with a background at IKEA and Netto, fall in love
with a company she almost didn’t join? This episode is full of
insights, real-life examples, and a clear message: values aren’t
a campaign – they are a culture.