#35 Employee Listening: From Feedback to Future Skills @ Lidl Bulgaria

What happens when a company stops thinking about learning as a
corporate checkbox — and starts treating it as a life skill? In
this episode of “Share the Best”, Nathalie Médard speaks with
Raia Tzvetkova and Plamena Ianeva from Lidl Bulgaria about the
company’s groundbreaking “21st Century Skills” initiative — a
learning program designed not just to improve employees at work,
but to help them thrive in life.



From media literacy and AI-readiness to resilience, networking
and financial literacy, Lidl Bulgaria listened closely to what
employees actually needed — and built a development program
around it. The result? More than 1,000 training participations, a
94% satisfaction rate, 20 videocast episodes and over 1.5 million
views. But beyond the impressive numbers, this conversation
explores something deeper: why the future of employer branding
may depend less on perks and salaries and more on helping people
grow as human beings.



A thoughtful conversation about curiosity, growth mindset,
employee listening and the long-term value of investing in
people.