PPS and Pricing with Kevin Mitchell: What makes a strong pricing leader today? (#078)

This episode marks a first – it’s the Pricing Friends debut in
English. Dr. Sebastian Voigt speaks with Kevin Mitchell, President
of the Professional Pricing Society (PPS), about global pricing
trends, the evolution of the profession, and what defines effective
leadership in a rapidly changing environment. Kevin shares insights
from his decades of experience in building a worldwide pricing
community. How do different regions approach monetization? What
role do education and certification play? And how can pricing
experts stay ahead when AI and data are transforming their tools
and expectations?“The pricing profession has grown tremendously –
and with that growth come new responsibilities. Communication,
collaboration, and curiosity matter more than ever,” says Kevin.
The conversation explores international developments, practical
lessons from the PPS network, and the qualities that make today’s
pricing leaders stand out – from strategic thinking to empathy and
the ability to translate value into action. About the guest: Kevin
Mitchell is President of the Professional Pricing Society (PPS),
the world’s leading organization for pricing professionals. Based
in Atlanta, PPS has thousands of members around the globe and has
certified over 10,000 individuals through its Certified Pricing
Professional (CPP) program. Kevin has led the society since 2007
and regularly speaks at conferences across North America, Europe,
and Asia. Under his leadership, PPS has become a global hub for
education, networking, and the professionalization of pricing.