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  3. Thriving Minds with Alberto Zandi Podcast
  4. Leading Functional Mushroom Brand: How I Built a Multi-Million Brand from Mushrooms
In just a few years, DIRTEA has grown from a bold idea into the
UK’s leading functional mushroom brand, stocked
in the country’s biggest retailers and trusted
by thousands of customers.

But behind the scenes is a story very few founders would have the
courage to share. 

In this episode of Thriving Minds, Alberto Zandi sits down with
Andrew Salter, Co-Founder of DIRTEA, the UK's leading functional
mushroom company, to explore what it really takes to disrupt
an industry, build a brand with purpose, and perform at your
highest level.

This isn’t a conversation about trends. It’s a deep dive into the
mindset, strategy, and science behind building something that
lasts.

You’ll learn:

– The real benefits of functional mushrooms (and which ones
actually work)

– What it takes to lead a wellness revolution

– How to stay ahead in the most competitive consumer markets

– The challenges (and rewards) of building a business with your
sibling

– The daily nutrition, fitness, and mental habits that fuel
success

This episode will change how you think about your health, your
habits, and your potential.

If you’ve ever wondered how to take a niche idea and turn
it into a household name, this episode is essential
listening.

Listen now.

For this episode, we’ve partnered with
Bornbound, the sportswear brand revolutionizing
athletic performance. Bornbound mastered the art of
combining extreme lightness, rapid-dry technology, and
sleek design to create the ultimate
running and workout gear.

As a Thriving Minds listener, we’ve secured an exclusive
30% discount for you! 

Use code 30T at checkout and experience the
difference of next-level sportswear.

Train smarter. Perform better. Welcome to the future of fitness.

Shop now:
https://thrivingmindsshow.com/bornbound-acast

Hosted on Acast. See acast.com/privacy for more information.

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