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  3. Thriving Minds with Alberto Zandi Podcast
  4. The Pet Entrepreneur: How To Make Millions From Your Canine Best Friend
There are over 400 dog breeds in the world.

So why is most pet food still made based on size?

Entrepreneur Victor Mortreu, Co-Founder of Just
Russel, asked that same question, and built one of the
fastest-growing pet food companies in Europe in response.

By using AI to create custom-tailored nutrition plans, Just
Russel is helping pets live longer, healthier lives.

 The company is now doing over $30 million in annual
revenue.

Victor is a firm believer in failing and testing cheaply. He did
that a few times until co-founding Just Russel.

What changed?

His mindset, his process, and his ability to spot a rising
cultural shift: pets becoming the new children.

Success is all about testing and keep trying.

In this conversation with Alberto, Victor reveals:

​How to test and validate business ideas quickly, with
minimal capital

​The advantages of scaling from a smaller market like
Belgium

​What most founders get wrong about building trust with
modern consumers

​The entrepreneurial lessons behind turning trends into
businesses

This is not just a story about pet food. It’s about timing,
psychology, and building a product that actually matters.

If you’re thinking about launching something new, or pivoting
something old, this is the episode you’ll want to study.

Hosted on Acast. See acast.com/privacy for more information.

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„The Pet Entrepreneur: How To Make Millions From Your Canine Best Friend“

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