#45 From Yoga Decks to a Global App: The 5-Year Journey Behind PlayPauseBe & Floga

Umberto Mezzadra is the founder and CEO
of PlayPauseBe and Floga, two
yoga brands known for empowering teachers and practitioners to
create intuitive, personalized yoga sequences. What started with
beautifully illustrated physical yoga decks has grown into a
global community and, most recently, a dynamic mobile app.


In this episode, Umberto shares
the behind-the-scenes story of building
PlayPauseBe, how five years of groundwork laid the
foundation for launching the Floga App, and
what it really takes to bring a creative product into the
international digital space.


We talk about:


The early vision and evolution of PlayPauseBe

What inspired the transition from cards to code

The biggest challenges of launching an app for a global yoga
community






Check out their work:
 playpausebe.com*
 floga.io


Use code michele10 for 10% off your
first order on PlayPauseBe.*


Follow them on
Instagram: @playpausebe & @flogaapp
YouTube: @PlayPauseBe


Questions? Reach out to:
 info@playpausebe.com or umberto@playpausebe.com


A huge thank you to Umberto for this inspiring and transparent
conversation!


[*Advertising notice: This is an affiliate link. When you
purchase through it, you support this podcast with a small
commission.]


If you have any questions or topic requests for my podcast, you
are welcome to write me via mail to
⁠⁠⁠⁠⁠⁠⁠michele@mk-rietzl.de⁠⁠⁠⁠⁠⁠⁠.


For more inspiration, feel free to check out my website:
⁠mk-rietzl.de⁠ ‍ ... and book an ⁠⁠⁠initial consultation⁠⁠⁠ if
you need creative-strategic support in the areas of design,
branding or website.


Topic of the next episode: ***under construction***


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My intro & outro consists of licensed GEMA-free music from
https://audiohub.de