The Future of Filmmaking: AI, Human Emotion, and Visual
Storytelling
In this episode of the KoobrikLabs Podcast, Orlando speaks with
filmmaker and writer-director Eran Creevy about the creative
chaos, craft, and collaboration behind modern filmmaking – from
music videos and commercials to major feature films and Netflix
hits like The Gentleman.
Eran shares how growing up in a working-class household,
absorbing ‘90s action movies, and starting out as a runner shaped
his storytelling instincts and visual style. The conversation
explores the evolution of his career, lessons from high-pressure
directing environments, and the collaborative dynamics of working
with actors like James McAvoy and Ray Winstone.
They dive into the role of AI in film and TV production – from
co-writing and concept generation to its impact on VFX and budget
decisions. Eran reflects on the nuances AI still can’t replicate,
including performance direction, emotional resonance, and
improvisation on set.
The episode also touches on the difference between UK and US
writing rooms, the pressures of balancing creativity and
scheduling, and why professional failure can be a turning point
in defining your voice and values as a director.
Orlando and Eran uncover:
Why AI can't replace human storytelling – the limits of
nuance, taste, and emotional truth
Directing under pressure – balancing performances, rewrites,
and real-world chaos on set
From music videos to Netflix – how early visual instincts
shaped big-screen storytelling
Lessons from failure – how Collide reshaped
Eran’s creative compass
UK vs US writers’ rooms – contrasting approaches to
collaboration and script development
Chapter markers
[00:00] Getting nervous: Eran’s thoughts on AI, Affleck’s
comments, and Schrader’s experiments
[02:59] From runner to Ridley Scott: Eran’s path from music
videos to feature films
[06:50] The AI conversation: VFX, cost, and why taste still
matters
[10:39] Writing nuance: Why co-writing is still a human
task, even with AI tools
[14:36] Directing actors: Set stories from Ray Winstone to
Riz Ahmed
[21:34] Writer-director challenges:
From Shifty to Collide to The
Gentleman
[26:30] Writers’ rooms: UK vs US approaches and what Eran
learned in LA
[33:27] Visuals and influence: Music video instincts and
stealing shots from KFC
[39:34] Shooting London like Hong Kong: How Welcome
to the Punch shifted the visual tone
[44:43] Failing big: How Collide changed
Eran’s mindset and sharpened his instincts
Useful Links
KoobrikLabs website: KoobrikLabs - KoobrikLabs
KoobrikLabs YouTube: KoobrikLabs - YouTube
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