In this episode, Orlando speaks with Dav Karbassioun, CEO
and Co-Founder of Magna Studios, about the shifting tides in
production and what it takes to build a creative company that
thrives across disciplines – without losing the humanity that
creates it.
With a background spanning global advertising agencies and
leading production companies, Dav shares how Magna is reimagining
the role of the producer in a world where commercials, features,
music videos, and branded content all blur together. He reflects
on his journey from BBH to Pulse Films, and now Magna, where the
mission is simple: let the work be your noise.
The conversation explores the economics of creativity – from
helping Oscar-nominated directors like Brady Corbet and James
Marsh make ends meet through commercial work, to Magna’s
breakthrough Oasis documentary. Dav and Orlando delve into why
emotional investment and care are the foundation of great
production, how AI is reshaping post-production and voice work,
and what it means to protect artistic integrity in a world
obsessed with content.
They discuss the hidden value of advertising as a training ground
for innovation, the danger of turning production into a
commoditised service, and why fostering culture and community –
inside a company and across industries – matters more than ever.
Whether you’re in film, advertising, or creative production, this
is a conversation about staying human in the age of algorithms
and building a system that lets artistry flourish.
Orlando and Dav explore:
How Magna helps directors move between film, commercials, and
content without losing their voice
Why betting on multidisciplinary creativity is the only way
to stay relevant
The surprising role commercials play in keeping indie film
afloat
What AI really means for post-production, performance, and
the creative process
Why culture, care, and community still matter more than ever
in production
Useful Links
Find out more about Magna Studios: https://magnastudios.com/
Connect with Dav on LinkedIn:
https://www.linkedin.com/in/dav-karbassioun-2701766a/
Follow Dav on Instagram: https://www.instagram.com/davud_k/
Follow Magna on Instagram:
https://www.instagram.com/magna.studios/
Visit KoobrikLabs: https://koobriklabs.com/
Connect with Orlando Wood:
https://www.linkedin.com/in/orlando-wood/
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