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Technically Creative by KoobrikLabs Podcast
When Production is Paramount: How Superbloom Rebuilt the Creative Pipeline

When Production is Paramount: How Superbloom Rebuilt the Creative Pipeline

Technically Creative by KoobrikLabs vor 1 Jahr

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46:06

In this episode, Orlando speaks with Tom Dunlap, Co-Founder and
Chief Content Officer of Superbloom House — a creative
collective, agency, and production company built for a new era of
content creation.

With a background that spans Wieden+Kennedy, RSA Films, and
72andSunny, Tom shares how Superbloom emerged during the pandemic
with a simple but powerful goal: to bring the best parts of
entertainment and advertising into one cohesive, culture-first
ecosystem. They discuss the power of putting producers at the
center, why Superbloom doesn’t separate art from commerce, and
how to build fast, secure, scalable production without
sacrificing creative integrity.

The conversation explores Superbloom’s unique structure, how they
tap unexpected creative voices, and why speed isn’t just a tech
feature — it’s a creative advantage. Tom also reflects on a
formative career lesson about missing an opportunity he didn’t
realize he was in the running for — and how that changed the way
he works forever.

Whether you’re in branded content, entertainment, or agency work,
this is an episode about rethinking the pipeline from the inside
out — and building a model that actually works for the people
making the work.

Orlando and Tom explore:

Why Superbloom blends agency, collective, and production under
one roof

How to structure for speed, security, and collaboration

The creative producer’s evolving role in branded entertainment

Why producers should be at the strategy table

The moment Tom learned the value of never underestimating your
shot

Useful Links:

Find out more about Superbloom: https://superbloomhouse.com/

Connect with Tom on LinkedIn:
https://www.linkedin.com/in/tom-dunlap-76a2696/

Visit KoobrikLabs: https://koobriklabs.com/

Connect with Orlando Wood:
https://www.linkedin.com/in/orlando-wood/