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Technically Creative by KoobrikLabs Podcast
You Can't Automate Taste: Editing, AI, and Creative Survival

You Can't Automate Taste: Editing, AI, and Creative Survival

Technically Creative by KoobrikLabs vor 1 Jahr

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In this episode, Orlando Wood sits down with Jane Dilworth –
co-founder of the award-winning post-production company Work
Editorial – for a wide-ranging, honest conversation on longevity,
leadership, and the invisible art of editing.

From navigating the shift to remote collaboration during lockdown
to building a post house grounded in trust and shared ownership,
Jane shares what it really takes to run a world-class editorial
company for over 20 years. They explore the subtle dance between
director and agency, the editor’s role as storyteller and
diplomat, and why real creative magic happens when ego steps
aside.

This episode is a deep dive into the evolution of the post
industry – from DigiBeta machines and film negs to the rise of
Evercast and AI-assisted workflows – and what’s been lost (time,
trust, long lunches) and what still matters most (taste, care,
and craft).

Orlando and Jane cover:

Why the best editors are invisible storytellers and emotional
translators

How Work Editorial built a global company without losing its
soul

What the UK and US post cultures get wrong – and right –
about collaboration

Why generosity and culture-building are the real secrets to
longevity

How the economics of post are shifting, and why good work
still leads the way

Whether you're a creative leader, editor, or just someone
fascinated by the craft behind great storytelling, this is a
masterclass in what it takes to build something that lasts.

Learn more about Work Editorial:https://www.workeditorial.tv/

Connect with Jane:
https://www.linkedin.com/in/jane-dilworth-9713791/

Visit KoobrikLabs: https://koobriklabs.com

Connect with Orlando: https://www.linkedin.com/in/orlando-wood/