Predictive maintenance: It's a way of life not a technology - with Richard Jeffers

Welcome to the Trend Detection podcast, brought to you by Senseye
Predictive Maintenance – the platform which enables predictive
maintenance at scale across all of your assets, across all of your
plants.In this episode, we discuss:From Breweries to Maintenance
Strategy: Richard Jeffers shares his fascinating career journey
from running and maintaining breweries to leading technical and
solutions teams—highlighting how military leadership shaped his
approach to asset management.Why Maintenance Needs a Seat at the
Strategy Table: Richard explains why maintenance professionals must
understand their company's commercial strategy to align maintenance
decisions with business goals and manage risk
effectively.Technology is Cheaper—But Strategy Still Wins: While
predictive maintenance and IoT tools are more accessible than ever,
Richard stresses that the fundamentals of a good maintenance
strategy haven’t changed. Technology is a tool, not a
strategy.Balanced Maintenance, Not Buzzwords: He emphasizes that a
successful approach blends multiple techniques—including
run-to-fail and predictive methods—based on business context and
asset criticality.Leadership Drives Culture Change: A clear
maintenance vision, strong leadership, and cross-functional
collaboration are critical to embedding effective maintenance
strategies and embracing new technologies across an organization.