#27 From Cards to Culture: Playing to Win with Employer Branding @ Helvetia

In this literally playful and inspiring episode of Share the
Best, host Patrik Rendel welcomes Nadine Müller-Krontiris, Global
Employer Branding Expert at Helvetia, to explore a truly unique
initiative: a custom-designed card game that brings the company’s
Employer Value Proposition (EVP) to life. Nadine shares how the
game was developed not as a flashy marketing gimmick, but as a
powerful internal tool to foster a shared understanding of
Helvetia’s values across global teams—from Switzerland to
Singapore. You’ll hear how laughter, collaboration, and a clever
mix of symbols turned a complex message into an engaging,
memorable experience for employees. Discover what it means to
learn by playing, why leadership embraced the project with open
arms, and how gamification is becoming a serious tool in the
world of HR.