Startseite
Podcasts
Markenkraft - Der Podcast über Markenführung und Markenforschung Podcast
Ads that grow your brand - Dan White, Author | Smart Marketing (English)

Ads that grow your brand - Dan White, Author | Smart Marketing (English)

Markenkraft - Der Podcast über Markenführung und Markenforschung vor 1 Jahr

The principles of advertising effectiveness

0:00

1:26:49

Brands today have endless choices to communicate. As budgets are
always limited, two key questions are What is the best combination
of media? and What makes our creative effective? The answer is
complex and therefore it needs very clear thinking and experience.
One person that can provide both is my guest Dan White. Dan has a
career that includes decades as an insights professional, another
decade as a Chief Marketing Officer and a third one as a brand
advisor. Dan co-developed BRANDZ, the world's biggest brand equity
measurement system and his thinking has shaped the design of
leading copy test and brand tracking systems. He has advised
famous, billion-dollar brands on how to thrive and his summaries
and trademark drawings which he published in a series of books and
on LinkedIN are praised by some of MARKENKRAFT most prominent
English speaking guests like Jenni Romaniuk, Koen Powels, Paul
Feldwick or Mark Ritson.