Brad Sugars: author, speaker & founder of ActionCOACH

Internationally known as one of the most influential entrepreneurs,
Brad Sugars is a bestselling author, keynote speaker, and says he
is the #1 business coach in the world. We’re really proud to be
talking to Brad on this edition of Business Leader Insight, brought
to you by Knightstone Capital.
Brad Sugars has become the CEO of over 9 companies
over the course of his 30-year career. Brad’s drive to share,
educate and motivate saw him launch ActionCOACH, which has since
grown to a multi-million dollar franchise. His honesty and
straight-forward style allow entrepreneurs and business owners to
learn from his mistakes and achieve impactful results.

He’s been dubbed a leader that will tell you what you need to hear,
not necessarily what you want to hear – and for more than two
decades, millions of people worldwide have been listening and
taking action. Catch Brad at BizX Virtual 2021 (Thursday 29 April –
Fri 30 April), with other business leaders like Lord Alan Sugar,
Seth Godin, and many more.

HERE’S A BREAKDOWN OF WHAT WE DISCUSSED IN THE INTERVIEW:
• We’ll start by going back to your youth. As a teen, I
understand you saved all your money to attend a seminar from a
business coach and were one of the youngest there. Why did you want
to do that and how did it influence you? (0:54)
• How do you look back on the 1990s for you in respect to growing
your business? (2:56)
• You’ve grown ActionCoach across the world – I’d like to get your
insight into what different ingredients and thinking is needed to
grow a £1m business compared to a billion pound one. And why don’t
more people think in these terms? (4:52)
• You describe the ‘Disney model’ of creating a product you can
sell and then replicating it across the world as an approach to
strive to. Could you explain it to us? (8:34)
• In the UK, it tends to be common for business leaders to exit
quickly which means we haven’t produced many large businesses like
Facebook, Amazon or BMW, etc. Some may say that’s a good thing, but
do you have any thoughts about why Americans mainly, are more
inclined to think in terms of building empires? (9:42)
• How do you know as an entrepreneur when to pull the plug on an
idea or a business that may not succeed and also how to detach
emotionally? (13:11)
• On the topic of your personal brand – how important do you feel
it is to invest in your own personal brand? In relation to the
impact, it will have on your core businesses. (17:10)
• What keeps you up at night – what are you scared of and this
could be external political factors, threats to the business world,
or something more personal? (19:33)
• What have been your early impressions of the new social network
Clubhouse? (21:58)
• Marketing is an omnichannel now but if you had one route to
attract customers to your business, what would it be? (23:49)
• How has the mood in the US changed since the election?
(26:24)
• What’s one fact about you that we can’t find about you online?
(28:52)
• What’s one thing you miss about Australia? (30:04)
• Could you tell us more about BizX Virtual 2021? (32:21)
• Final word from Brad Sugars (32:55)

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