Holly Tucker MBE: founder of notonthehighstreet and Holly & Co

From making vegetable wreaths and running local Christmas fairs
to revolutionising the landscape of e-commerce and encouraging
thousands of small businesses to thrive, Holly Tucker MBE is not
your average entrepreneur.


In this edition of Business Leader Insight, we sit down for a
one-on-one interview with the founder of notonthehighstreet and
Holly & Co.


Holly’s obsession with changing corporate landscape and its
outdated business ‘rules’ led her to create Holly & Co, a
small business advice and inspiration platform that has developed
a supportive community of like-minded founders and entrepreneurs.


Holly is also the author of a Sunday Times bestselling book
called Do What You Love, Love What You Do, which helps demystify
the grey world of business and helps anyone build a business
doing what they love.


Here's what we covered during our chat:


- You spent some time abroad growing up. Could you tell us about
this experience, and do you feel that it helped shape you into
the person you are today? (0:56)


- Notonthehighstreet came about at a time when e-commerce was
still in its infancy. How did you find the experience of shaping
a whole industry and where did that drive come from? (2:58)


- Many leaders struggle to correctly identify when to give up or
pivot correctly. How did you know to keep going with your idea?
(6:04)


- Could you tell us about your experience of raising money for
notonthehighstreet? (8:20)


- How did you find the transition of being in control of a
company and bringing in others to help in leadership positions?
(11:25)


- Do you have any tips for leaders looking to build their
personal brand? (14:58)


- If someone is at home and has a great idea but no clue where to
start, and you could only give them one piece of advice or area
to focus on, what would that be? (18:47)


- One of your key focuses with Holly & Co is to ‘bring colour
to grey’. Where did this obsession stem from and why is it so
important to you? (20:50)


- As a business leader, what is your view on working from home
vs. working in an office? (23:25)


- You’re a very happy person. What makes you frustrated and
upset? (25:03)


- What direction is social media, and other marketing channels,
heading in your opinion? (26:27)


- What is one fact about you that people can’t find online?
(28:18)


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