Mark Wilson: Preparing businesses for their future state

We sat down for a conversation with Mark Wilson. Mark is a
business strategy expert who founded Wilson Fletcher, an
innovation consultancy that helps to transform digital companies
through strategy and design. He has recently released a
book, Futurestate Design, which aims to help entrepreneurs
think differently about the future of their business.


Here's what we discussed:





What does a digital strategist do? (00:49)

How did you decide that you wanted to be a strategist?
(03:42)

Are there similarities between architecture and digital
strategy? (05:08)

When did you realise you were going to start Wilson Fletcher?
(06:21)

Did you feel that starting your own business gave you a good
idea of how to help your clients strategise for growth? (07:26)

What excites you about strategy? (09:59)

What is a futurestate design? (11:10)

What would you say to a business that would say 'Why can’t we
just imagine a strategy with the tools we have today?' (16:12)

Within the concept, you bring up the importance of a business
imagining what their future customers will be like - how can a
business do this when the pandemic/Ukraine war/inflation have all
recently shown how unpredictable consumer behaviour is? (20:41)

In your book you say tools such as data, commercial results,
looking at what competitors and customers do and market research
all inhibit a futurestate mind. This is a bold statement. Why do
you think this? (24:10)

What are recent shifts that we’ve seen in the digital
economy? (27:41)

How did the pandemic impact the digital economy? (30:25)

Is there a particular innovation in the digital space that
you think is really exciting at the moment? (32:29)

What advice would you give to a business that is finding
itself stagnant? (36:37)

You’re given $150,000 that must be used to start a business.
What kind of business do you open up? (39:26)






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