David Pattison: Funding fundamentals and mixing art & science in business

The world of investment. The confusing old boys club - or at
least that's the perception. Is that a fair characterisation? In
this episode, we talk to a renowned chairman and non-executive
director who's literally written the book about the world of
investors.


David Pattison cut his teeth in the world of advertising and has
now become one of the UK's leading voices for young businesses. A
graduate of Harvard Business School, David has been on all sides
of the M&A process, including leading two exits with
significant multiples, managing mergers, building international
networks, working with private equity and venture capital,
fundraising, acquiring businesses and running large multi-country
P&Ls. His new book The Money Train explains everything
founders need to know about investors and is a must-read for
business leaders.


Here's what we discussed:





How did your time at Harvard Business School set you up to be
an entrepreneur? (01:00)

Is intuition a big part of what makes a successful
entrepreneur? (06:02)

What was the experience of scaling your own business like?
(10:03)

Should entrepreneurs think about their exit strategy when
they are starting? (15:07)

What is the most common or biggest mistake entrepreneurs
make? (18:00)

Say an entrepreneur has just set up a business – how can
they know which type of investor to seek out? (21:50)

What are the most common challenges businesses have in
investment and how do they overcome it? (25:45)

In your book, you distinguish between a rational and
emotional investor – what differentiates these two types of
investors? (29:59)

Can a business that goes through the process of due diligence
before an investment become a better business? (33:59)

How can people effectively scale their business and achieve
funding during a recession? (36:33)

Answer the Internet: Why do people invest in making
businesses when they would probably get a better return and far
less hassle with even a conservative diversified stock portfolio?
(41:10)






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