Julia Elliott Brown: Secrets to securing investment

Our guest is the founder of Enter the Arena, a business coaching
company that aims to empower female business owners in
investment. She is a serial entrepreneur and an expert in raising
investment and scaling businesses, she is also the recent author
of the book RAISE: The Female Founder’s Guide To Securing
Investment.


Here's what we discussed:





Can you tell us a bit about your journey up until this point?
(00:56)

Did you have any role models in your early business life?
(03:30)

Was there anything in particular that drew you into helping
other businesses grow? (05:11)

Why do you feel investment into female funded businesses in
an area that needs particular attention? (07:00)

Only 15% of venture funding goes to female founders and only
6% of scale-up companies are led by women. Why are there so few
female business owners? What are the barriers women face in
getting into business? (09:40)

Because the business world is male-dominated, the space may
understandably seem intimidating for women, how can women who are
at the start of their journey or thinking about going into
business approach going into business if they do feel
intimidated? (13:31)

Which sectors do female business owners receive the most
amount of funding? (17:04)

Can there be opportunities during this period of time? And
what can a business owner do to scale their business even in a
global recession? (19:22)

Is there a common doubt or issue that you see across all of
the female founders you work with? (22:22)

Businesses are part of the fabric of society, so when there
aren’t many female business owners what implications does this
have on society? (27:23)

How can our listeners tackle raising investment in the wake
of a global economic crisis when investors are likely holding
onto cash during this period? (30:56)

Answer the Internet: What are investors in a start-up allowed
to do? (33:42)

What makes a great business leader? (35:32)

If a female founder reads your book and realises that they
don't want to raise funding, what would be your advice to them?
(37:23)






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