Social Media for Eurovision: The Ultimate Backstage Pass with Alex Walker (English)

In this episode, we talk to Alex Walker, who managed social media
for the Eurovision Song Contest for three years. Alex takes us
behind the scenes of one of Europe's biggest TV events and shares
fascinating insights into his career, the intense preparations
leading up to the contest, and the special moments during the
grand finale.


We dive into spontaneous content creation, working under
pressure, engaging with millions of fans – and what it truly
means to handle social media for an international event. Alex
shares the key skills needed in the event industry, the biggest
lessons he's learned, and advice he’d give to aspiring social
media managers.


Chapters


00:00 – Introduction
04:19 – Career in Social Media Marketing
08:49 – The Challenges and Dynamics of Eurovision
15:39 – Preparing and Running the Eurovision Song Contest
22:00 – The Grand Finale and Personal Highlights
23:55 – Behind the Scenes: A Day at Eurovision
25:59 – Spontaneity vs. Planning: The Creative Process
30:24 – The Role of Fans: Engagement and Interaction
32:37 – Key Takeaways: Professional and Personal Insights
43:20 – Wrap-Up


🤍 Let’s connect


Social Media Links


⁠⁠⁠⁠Newsletter⁠⁠⁠⁠ (WRAP&PREDICT)


🤍 Meet Alex


LinkedIn


Instagram


 Contact ⁠⁠⁠


socialfirstpodcast@gmail.com⁠