Episode 4 (EN): BusinessShift – Circularity: From Linear Thinking to a Circular Economy

In this episode of BusinessShift, everything revolves around
circularity – the circular economy as a key to sustainable and
economically successful business practices. Tobias Kirchhoff and
Dr. Bahar Cat-Krause explore why companies should move away from
the traditional linear "take-make-dispose" economy and toward a
closed-loop system of resource use. They highlight practical
approaches and successful best practices, such as Fairphone and
Patagonia, and demonstrate how companies can not only protect the
environment but also secure long-term business success through
smart product design, durable materials, and innovative business
models. ****In compliance with AI regulations, we disclose that the
English voices in this podcast episode were generated using
artificial intelligence based on the original German version.****