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What The Social?! Podcast
No Posts, No Problem: Why Hinge is Silent on Social Media

No Posts, No Problem: Why Hinge is Silent on Social Media

What The Social?! vor 1 Jahr

0:00

33:21

What happens when a dating app doesn't do social media
the usual way?

In this episode of What the Social, we talk to Jackie
Santos, CMO at Hinge, about why the brand doesn't post on socials
– and is still thriving. From values-driven creator partnerships
to region-specific storytelling, Jackie breaks down Hinge’s
unique approach to social and what really matters when it comes
to KPIs.

Tune in for insights, inspo, and a fresh take on how to build
brand love without posting 24/7.

Timecodes:

00:01:37 Start of conversation

00:02:42 Everyday working life

00:04:08 Team set-up

00:06:30 Social media activities

00:14:20 Influencers vs. creators

00:20:30 Cultural differences in sating

00:24:50 KPIs

00:26:30 Exchange with competitors

00:28:13 Everyday working life

00:31:00 Future Hinge features

Mentioned:

Shane

Erik Schmitt

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