No Posts, No Problem: Why Hinge is Silent on Social Media

What happens when a dating app doesn't do social media
the usual way?


In this episode of What the Social, we talk to Jackie
Santos, CMO at Hinge, about why the brand doesn't post on socials
– and is still thriving. From values-driven creator partnerships
to region-specific storytelling, Jackie breaks down Hinge’s
unique approach to social and what really matters when it comes
to KPIs.


Tune in for insights, inspo, and a fresh take on how to build
brand love without posting 24/7.





Timecodes:


00:01:37 Start of conversation


00:02:42 Everyday working life


00:04:08 Team set-up


00:06:30 Social media activities


00:14:20 Influencers vs. creators


00:20:30 Cultural differences in sating


00:24:50 KPIs


00:26:30 Exchange with competitors


00:28:13 Everyday working life


00:31:00 Future Hinge features








Mentioned:


Shane


Erik Schmitt








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