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Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack

Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack

How I Write vor 3 Jahren

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1:25:01

Lenny writes one of the top five business newsletters on Substack —
which has amassed over 500,000 subscribers. He hosts a podcast that
makes him more money than he made in corporate America. And he’s
built a raving X audience of over 188,000. No training. No ego. And
to top it all off, he writes in one of the most oversaturated
markets on the Internet: product management. How does he do it?
After his first Substack post went viral, “What Seven Years at
Airbnb Taught Me About Building a Business”, Lenny saw the positive
impact that his ideas had on his readers. He became obsessed with
adding value. His motto? “There’s always room for better content.”
In an age of cheap, viral-hungry clickbait, Lenny’s quality bar is
through the stratosphere. He spends hours researching and revising.
He takes ten, twenty, thirty passes on every piece he writes. He’s
hyper-focused on adding value. And his audience loves it. His
commitment to quality catapults his content above the noise.
In this episode, you’ll see inside Lenny’s process. He opens up
about creating high-signal content; following what energizes him;
balancing storytelling with practicality; protecting his writing
schedule; and above all, rising above the noise. Twitter:
https://twitter.com/lennysan Website:
https://www.lennyrachitsky.com Newsletter:
https://www.lennysnewsletter.com Podcast:
https://www.lennyspodcast.com Want to learn more about the next
course with Write of Passage? Click here:
https://writeofpassage.school/hiw Want to learn more about How I
Write? Website: https://writeofpassage.school/how-i-write/ YouTube:
https://www.youtube.com/@DavidPerellChannel/videos Apple:
https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn
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