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Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write

Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write

How I Write vor 1 Jahr

0:00

1:22:13

The old communications playbook is dead: Political and company
narratives used to be controlled by publicists and journalists. But
now, founders can Go Direct. The question is… how? How do you
spread a message in this new world? Lulu Cheng Meservey has worked
with companies like Substack, Anduril, and Activision Blizzard, and
this is her tell-all about how to build your own platform, build
your own audience, and shape your own narrative. 00:00:00 Intro
00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06
Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to
craft your message 00:22:57 Should you write with AI? 00:27:01 You
don't need new ideas 00:32:13 Say what no one else will 00:35:20
The writing AI can't do 00:41:23 The power of the right messenger
00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto
cults 01:02:38 How to launch your product 01:07:06 Stop making
narcissistic announcements 01:09:55 What slogans work? 01:14:29 How
to write an apology Hey! I’m David Perell and I’m a writer,
teacher, and podcaster. I believe writing online is one of the
biggest opportunities in the world today. For the first time in
human history, everybody can freely share their ideas with a global
audience. I seek to help as many people publish their writing
online as possible. Follow me Apple:
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