#26 Beyond Buzzwords: Building Real Impact Through Inclusive Hiring @ Kaufland Romania

In this episode of Share the Best, host Patrik Rendel speaks with
Estera Anghelescu, Global Employer Branding Leader at Kaufland
Romania and Vice President of the Romanian Diversity Chamber of
Commerce. Estera shares the remarkable journey of "Kaufland
Access", an award-winning initiative that goes far beyond hiring
people with disabilities—it redefines what inclusion can look
like in the workplace.





Discover how Kaufland Romania:


 • Turned a legal challenge into an opportunity for
innovation


 • Hired over 500 people with disabilities, saving millions
in the process


 • Reduced turnover while building a more empathetic,
flexible workforce


 • Launched TikTok campaigns and hackathons to make
accessibility cool





This is a story of resilience, innovation, and a heartfelt
commitment to social impact—with plenty of practical insights for
HR professionals, leaders, and changemakers.