(11) mujo labs: Finding the first application for a technical innovation

From time to time, ingenious people sit in the laboratory and
discover new technology, find new insights about how the world
works, or how to improve the status quo. But how to turn that into
practice? There might be plenty of possible applications in
multiple markets. You cannot start with everything at the same
time. How do you evaluate these options? How do you make a choice?
In this episode, Juni, co-founder of mujo labs, shares her story
about leveraging the benefits of algae to provide biodegradable
packaging materials.