(12) scc events & cuna: Collaboration for reusable cups

At running events, drinks are typically provided in disposable
cups. That is a significant amount of waste. SCC events, the Berlin
Marathon and Berlin Half-Marathon organizer, wants to change that.
So they partnered with Cuna Products, Remondis, and WWF to pilot a
reusable cup. Collaboration is essential to move towards a circular
economy. This episode sheds light on the implications for the
users, the product, the logistics, and the pricing. Thanks to
Michael, Head of Operations at SCC Events, and Rafael, CEO and
founder of CUNA Products, for sharing their experience with us!