MUD Jeans - Close the loop with Lease-a-Jeans

In this episode, Bert van Son, founder and spokesperson of MUD
Jeans, presents the Lease-a-Jeans proposition. Launched already in
2013, this proposition is a key instrument for closing the loop.
Bert shares the reasoning behind the proposition and explains major
elements of it, like the one-time fee as a means to improve
cash-flow. Moreover, we address key aspects and challenges of the
circular economy , like the use of non-virgin material, the role of
taxation on resources and labour, and the importance of a
passion-driven brand. This episode is the first in the series PaaS
Decoded, 16 conversations about the fine details of
product-as-a-service.