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MUD Jeans - Close the loop with Lease-a-Jeans

MUD Jeans - Close the loop with Lease-a-Jeans

Circularity.fm vor 2 Jahren

Using Product-as-a-Service to secure access to non-virgin material

0:00

40:19

Podcast

Circularity.fm

111 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

In this episode, Bert van Son, founder and spokesperson of MUD
Jeans, presents the Lease-a-Jeans proposition. Launched already in
2013, this proposition is a key instrument for closing the loop.
Bert shares the reasoning behind the proposition and explains major
elements of it, like the one-time fee as a means to improve
cash-flow. Moreover, we address key aspects and challenges of the
circular economy , like the use of non-virgin material, the role of
taxation on resources and labour, and the importance of a
passion-driven brand. This episode is the first in the series PaaS
Decoded, 16 conversations about the fine details of
product-as-a-service.