HP Instant Ink – Scaling a Value Proposition around the World

Never run out of ink - that is the promise of HP Instant Ink. This
promise attracts millions of customers worldwide. Shuchir Bhatia,
Global Product Manager for HP Instant Ink takes us on a journey to
discover how HP runs this proposition on a global scale. Shuchir
explains why HP chose a Pay-per-Month over a Pay-per-Use (or Pay
per Page) plan and how the ink and the printer play together for HP
Instant Ink. Connectivity is key, also for fraud protection.
Additionally, we get insights into regional adaptation parameters
and the go-to-market interfaces with the local sales organisation.
This episode is the second in the series PaaS Decoded, 16
conversations about the fine details of product-as-a-service.