Circular X - Identifying and Mitigating Rebound Effects

Do PaaS models reduce overall resource consumption? Enhancing
circularity is one motivation for starting PaaS. But PaaS does not
necessarily deliver on that promise. It requires monitoring
consequences and benchmarking them with other behaviours. In this
episode, Ankita Das, PhD Researcher on Circular Business Models at
Circular X at Maastricht University, explains the origin and
character of rebound effects. She does not stop there but shares
common mitigation strategies and ways to implement rebound thinking
in the early design process of a business model. This episode is
the seventh in the series PaaS Decoded, 16 conversations about the
fine details of product-as-a-service.