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WE ARE FASHION REVOLUTION Podcast
Drip by Drip – Episode 4: WILL BRANDS SAVE OUR PRECIOUS WATER RESOURCES?

Drip by Drip – Episode 4: WILL BRANDS SAVE OUR PRECIOUS WATER RESOURCES?

WE ARE FASHION REVOLUTION vor 1 Jahr

0:00

35:55

In unserer vierten Folge interviewt Amira Jehia Alberto Candiani
von Candiani Denim über nachhaltige Innovationen in der Denim
Produktion. Sie diskutieren über die Reduzierung des
Wasserverbrauchs durch Ultraschalltechnologie, die Herstellung
von biologisch abbaubarem Stretch-Denim aus Naturkautschuk und
die Auswirkungen der EU-Gesetzgebung auf die Branche. Alberto
gibt auch Einblicke in Transparenz, Rückverfolgbarkeit der
Lieferkette und wie Verbraucher verantwortungsvolle
Entscheidungen treffen können. Der Podcast untersucht auch
umsetzbare Lösungen, wie Regierungen Unternehmer unterstützen
können, die auch in den Gesetzgebungsprozess einbezogen werden
sollten, und wie man Verbraucher auf diesem Weg einbezieht.

FULL DESCRIPTION
In our fourth episode, Amira
Jehia interviews Alberto Candiani of Candiani Denim about
sustainable innovations in denim production. They discuss
reducing water consumption with ultrasound technology, creating
biodegradable stretch denim using natural rubber, and the effects
of EU legislation on the industry. Alberto also shares insights
on transparency, supply chain traceability, and how consumers can
make responsible choices. The podcast also explores actionable
solutions on how governments can support entrepreneurs, who
should also be involved in the law-making process as well as how
to engage consumers on this journey.

Host: Amira Jehia: Co-Founder &
Managing Director of Drip By Drip

Guest: Alberto Candiani: Alberto Candiani,
fourth-generation leader of Candiani Denim—a family-owned Italian
mill setting global standards in sustainable denim. Founded in
1938 within the Ticino Natural Park near Milan, Candiani blends
traditional craftsmanship with innovation. Under Alberto’s
guidance, they’ve revolutionized the industry with biodegradable
fabrics like their patented “Coreva” stretch denim and
water-saving technologies. As one of Europe’s leading denim
producers, Candiani proves style and sustainability can coexist,
paving the way toward a greener fashion future.

YouTube: https://www.youtube.com/@CandianiDenimspa

Instagram: https://www.instagram.com/candianidenim/

Linkedin: https://www.linkedin.com/company/candianidenim/

Creative Production: Yared Abraham

Audio Post: Philipp Blömeke (Wardrobe
Voices)

Drip By Drip: DRIP BY DRIP IS THE WORLD’S FIRST
NGO COMMITTED TO TACKLING THE WATER ISSUES IN THE FASHION AND
TEXTILE INDUSTRY.

Website: www.dripbydrip.org

LinkedIn: https://www.linkedin.com/company/drip-by-drip/

Instagram: https://www.instagram.com/dripbydripngo/

YouTube: https://www.youtube.com/@dripbydripngo

Supported by: Drip by Drip: Unveiling Fashion’s
Thirsty Truth wird gefördert von Engagement Global, mit Mitteln
des Bundesministeriums für wirtschaftliche Zusammenarbeit und
Entwicklung (BMZ) und der Berliner Landesstelle für
Entwicklungszusammenarbeit.