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What will change with the new EU Packaging and Packaging Waste Regulation? – The PPWR explained

What will change with the new EU Packaging and Packaging Waste Regulation? – The PPWR explained

Fritz for Future vor 1 Jahr

04.09.2024

0:00

20:04

Products delivered in oversized boxes or packaging containing more
air than product: We’ve all experienced it before. Such unnecessary
excess packaging creates a vast amount of waste. This is only one
of the reasons why the EU has developed the Packaging and Packaging
Waste Regulation (PPWR). By placing new requirements on all
packaging coming to the market starting 2030, the PPWR will
transform packaging throughout Europe for a more sustainable
industry. But what will change for consumers and how does it affect
companies? In this episode, Janine talks to Carsten Bertram, Head
of Packaging Sustainability for Henkel Consumer Brands, about the
impact of the PPWR on our shopping experience and how companies,
such as Henkel, adapt to it.