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  3. The High Flyers Podcast with Vidit Agarwal Podcast
  4. Michelle Hu: Drive to suceed from immigrant parents, banking analyst turned beauty startup founder with operations in Melbourne and recently New York & social media marketing tricks!
Inspiring and raw conversation with Michelle Hu, founder of
founder of Etoile Collective, online beauty accessories store
with operations in Melbourne and recently New York.

Hear Michelle share her sunrise with immigrant parents moving to
Australia from China, and instilling the importance of working
and studying hard. You will hear Michelle talk about how seeing
her parents not have much inspire her to make the most of her
opportunities and recently she was able to buy her parents a
house, which is very inspiring.

This show just last week ranked #16 (!!!!) in Australia in the
careers category. I am still lost for words but a massive thank
you to you for listening to the episodes, supporting the show and
please continue to share your feedback by messaging us on
Instagram or contact me directly on LinkedIn. 

***

TIMESTAMPS

—————

03:05 - Quick facts

 

03:48 - Sunrise

 

05:14 - Learning photoshop and marketing from games

 

06:40 - significance of parents bravery

 

08:06 - Secret that helped Michelle start her business, Etoile

 

09:14 - heroes growing up

 

10:05 - Parents work

 

10:35 - Buying house for parents

 

11:15 - success at 16

 

12:30 - reflections working in finance over law

 

14:00 - career pathways outside the traditional industries

 

16:12 - how to receive a yes to a cold message

 

20:35 - painful learning about mental wellbeing

 

21:40 - How to build a side hustle whilst working full time

 

23:50 - Turning idea into reality to start Etoile with no direct
experience

 

26:15 - Learning revenue and inventory management

 

28:50 - Bootstrapping the business

 

32:30 - Moving to New York

 

34:45 - Differences between New York and Melbourne

 

36:01 - Daily Mail article

 

38:15 - social media vs physical marketing

 

40:50 - Discoverability on TikTok

 

41:50 - Podcast marketing tips

 

43:44 - final sprint

***

Read about our recently launched Curiosity Center business and
subscribe to the newsletter for articles
directly in your inbox!

Always appreciate if you can help by rating this podcast on
iTunes, as it helps others find us and convince guests to come on
the show.

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more!

This show showcases relatable role models, re-imagining a high
flyer to help you achieve your potential and be 1% better
everyday!

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