#19 Price Increase - Ethical or Not?

In episode #19 of Sweet Buzz - Scaling a Digital B2B Business
With Dancho Dimkov, I talk about a price increase. 


I was having a couple of beers with my cousin, and I was sharing
something that was stuck in my head.


We had a client that suggested this: if he brings in potential
clients for us, and if we close them, he wants a reward.


And I agreed.


If we increase the price and close a couple of clients, I would
be happy to share the extra revenue with him.


He brought the clients he promised.


But, what happened next?





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