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Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov Podcast
#51 Evaluation, Consideration, Awareness, and Unawareness

#51 Evaluation, Consideration, Awareness, and Unawareness

Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov vor 4 Jahren

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In episode #51 of Sweet Buzz - Scaling a Digital B2B Business
With Dancho Dimkov, I talk about "Predictable Revenue",
"Predictable Prospecting", and "Sweet Leads".

You've probably seen some variation of the following stat before.
But, I found it in the book "Predictable Prospecting" by Marylou
Tyler and Jeremey Donovan.

3% of prospects are actively looking for your solution.
(Evaluation)

7% are open to hearing about it. (Consideration)

30% know they don't need it. (Awareness)

60% aren't sure or don't know they have a need. (Unawareness)

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https://amzn.to/3a4zvUE (UK),
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