#51 Evaluation, Consideration, Awareness, and Unawareness

In episode #51 of Sweet Buzz - Scaling a Digital B2B Business
With Dancho Dimkov, I talk about "Predictable Revenue",
"Predictable Prospecting", and "Sweet Leads".


You've probably seen some variation of the following stat before.
But, I found it in the book "Predictable Prospecting" by Marylou
Tyler and Jeremey Donovan.


3% of prospects are actively looking for your solution.
(Evaluation)


7% are open to hearing about it. (Consideration)


30% know they don't need it. (Awareness)


60% aren't sure or don't know they have a need. (Unawareness)





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