#88 Introduction Into The Campaign Execution Framework

Episode #88 of Sweet Buzz - Scaling a Digital B2B
Business, "Introduction Into The Campaign Execution
Framework".





A good record can give you insight about where to focus your
outreach. It can also help you understand which messages resonate
with your target audience, and which do not.


Remember, without a good campaign report, optimisation is
impossible. You simply can't improve the campaign if you don't
know how it performs.


Hmm, could this LinkedIn message work better than the previous
one?


Hmm, could this email subject perform better than the other one?


And to be completely honest, you don't need to track absolutely
everything. It's exhausting and overwhelming.


Would you rather have data on 100 aspects, but lose a lot of time
in interpretation? Or would you rather know about five to ten key
aspects?


When talking about outreach, our primary channels are LinkedIn
and email.


Remember, these two channels have a few differences, but their
goal is the same - scheduling a meeting.





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