#176 How Can You Utilize Events To Generate Leads?

Episode #176 of Sweet Buzz - Scaling a Digital B2B
Business, "How Can You Utilize Events To Generate
Leads?"





I met with an ex-employee, discussing how salespeople can use
events to gain more clients. We recently visited the Digital
Marketing Expo in Greece, where companies paid €5000 for a booth.
Just wow! I was able to reach out to 30 companies, and had 4-5
meetings, from that one event.


Events are a great way for salespeople to get more clients, and I
genuinely hope that we'll close some of these deals.


However, can we start an event-organizing service? Definitely, a
topic to think about.





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