#178 Self-Service Or A Personal Approach: Which One Is Right For You?

Episode #178 of Sweet Buzz - Scaling a Digital B2B
Business, "Self-Service Or A Personal Approach: Which One Is
Right For You?"





There is a significant difference between self-service and a more
personal approach. And I have a real-life example of it. When we
arrived at our stay in Zagreb, Croatia, we received text messages
with codes to access our apartments. A very modern, but cold
approach towards customers. On the other hand, our stay at a
family-owned hotel, near the 'Plitvice Lakes' was one of the
warmest stays I have ever experienced. Their approach was focused
on providing the best customer experience, where the family was
putting effort into engaging with their customers.





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