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#179 Evaluating Product-Market Fit: How To Know When You Need To Adjust Your Strategy?

#179 Evaluating Product-Market Fit: How To Know When You Need To Adjust Your Strategy?

Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov vor 3 Jahren

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11:57

Episode #179 of Sweet Buzz - Scaling a Digital B2B
Business, “Evaluating Product-Market Fit: How To Know When You
Need To Adjust Your Strategy?”

Is it always the sales team’s fault when a startup doesn’t
succeed? Or if there is a lack of product-market fit? I’m a
management consultant and sales expert, and I have worked with
several startups. So, when sales campaigns don’t work out, it’s
usually either because the sales techniques are wrong or the
marketing isn’t doing a great job. No, shift your perspective.
How can you determine whether there is a product-market fit or
not? Startups should look at customer feedback and analyze
customer data to understand better how their product is being
received. Also, startups should focus on building relationships
with their customers to better understand their needs. I’m
encouraging startups to keep an open mind and be willing to pivot
if the market is not responding to their product.

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