#220 A Confused Mind Doesn't Buy

When I started my business, I offered many services, leaving
potential clients overwhelmed with choices. This approach led to
confusion and difficulties in closing deals. Later, even after
narrowing down my services to B2B lead generation, I made the
mistake of presenting too many proposal options. Clients often
needed to learn what they needed, and I would end up sending
multiple proposals, which again led to confusion and a lack of
successful conversions. The key takeaway is to keep your
proposals simple, specific, and tailored to the prospect, as this
approach has proven highly effective in closing deals. But how
did we get out of that 'confused' zone?





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