#233 2 Types Of Content Every Business Should Have

I’m sharing some insights from a recent client consultation in
the UK. There are two essential content types: “Awareness
Raising Content” and “Sales Content.” The first is about making
your presence known, becoming an influencer, and speaking the
language of your audience. The second is about proving your
expertise with social proof, like testimonials and case studies.
I emphasize the need for both content types in your strategy.
Raising awareness is crucial, but it’s equally important to show
your competence. I give a practical advice on finding this
balance and building trust with your audience in the crowded
online world. So, tune in!





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