#243 How To Sell A Technical Product

Today, we're diving into the world of selling technical products.
Based on my recent gig mentoring agri-tech startups, I share some
secrets on how to get results when your sales pitch involves
complex technicalities.


Sharing my real-life example with a consultancy selling agile
frameworks, I have some great insights about the challenges faced
by sales teams that lack strong technical backgrounds. Here's the
thing! Instead of selling directly to tech experts, I suggest a
CEO-focused strategy. But, what is a CEO-focused strategy? Tune
in to find out and have a new perspective on technical sales.
It's a game-changer, trust me! Cheers, and let's make 2024 epic!


 


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you: ⁠https://sweetleads.bizzbeesolutions.com/⁠⁠


 


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