#58 Absolute Bootstrapping in Start Ups - Scale Up, but slow!

In this episode, Melissa explains: The hardest lessons she learned
from her first software company which helped her design her second
startup in a different way Why she was frustrated selling to the
real estate market and why she chose to serve software companies
with eWebinar The pervasive myth of big funding What success means
to her and how she is creating her business to support her version
of happiness How she bootstrapped eWebinar with small investments
from friends and how she is growing it steadily each month Why a
“5% better” product design and customer experience “that just works
beautifully” is their key competitive advantage Why nobody wants to
talk to a salesperson just to get a demo of a business software
product